Day 1 – 31DBBB – Elevator Pitch

After finding out about 31 Days to Built a Better Blog (31DBBB) from Mama Kat, I decided to jumped in the wagon and subscribe to the fascinating yet very informative course.

Day 1 Challenge is to Create an Elevator Pitch.

What is an Elevator Pitch?

“An elevator pitch is an overview of an idea for a product, service, or project. The name reflects the fact that an elevator pitch can be delivered in the time span of an elevator ride (for example, thirty seconds or 100-150 words).” – Wikipedia

Honestly, I have never heard of Elevator Pitch until I saw it on Mama Kat’s website and I’ve been reeling my brain trying to come up with an interesting-catchy-unforgettable elevator pitch. Making the long pitch was easier and I come up with this:

Colorful scoops of a mix-marriage couple, ex-nomads, with one toddler in tow. A place where the slightly Americanized wife/mom/woman channels her mundane sometimes knotty thoughts on mommyhood, toddlerhood, living back in her home country of Indonesia (in Jakarta to be exact), occasional traveling loaded with photographs from her aperture challenged fingers.

While for the short one or some may call it the tag line it’s a bit more challenging and I had came up with this:

“Scoops on living, mommyhood, toddlerhood and everything else around the loop “

Updated on July 19, 2010:

I’ve been loving my tag line and elevator pitch but since I’m joining SITS for 31DBBB Challenge I have decided to tweak my tag line and elevator pitch:

My new tag line: Scoops on living, mommyhood, toddlerhood and everything else around the loop from an Americanized Indonesian woman

My short tag line:  Scoops from two cultures, one heart

My elevator pitch:
Indonesian by birth, American by heart, ex-nomads, with one toddler in tow. This is a place where the wife/mom/woman channels her mundane sometimes knotty thoughts on mommyhood, toddlerhood, living back in her home country of Indonesia, occasional traveling loaded with photographs from her aperture challenged fingers.